Shroton Fair Gin
Website Design, Branding
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Shroton Fair Gin is a rural distillery based in Stourpaine, Dorset. They infuse only the finest botanical ingredients, creating a carnival of flavour in every sip of their hand-crafted, luxury gin. Each bottle of Shroton Fair Gin’s Zummit Dry® is lovingly hand-crafted. Botanicals are crushed by hand with a pestle and mortar, distilled in micro batches then personally labelled and sealed, ready to be delivered straight to your door.
Everything about Shroton Fair Gin exudes luxury and attention to detail. We knew that the new website had to reflect this and so we created an online platform that showcases the brand in a contemporary, stylish way and allows the user to be immersed in the provenance of the company and the artisan methods that are used to create their high-end gin.
A clean, elegant design, use of strong imagery and clear calls to action create an intuitive experience that draws the user towards discovering Shroton Fair Gin’s hero product and encourages them to place an order online.
As a new business, Shroton Fair Gin required a logo that represented the brand ethos and made them stand out from the crowd. We wanted to incorporate the heritage of the Shroton Fair – a celebrated, historic fair, famous in the local area and decided to develop a logo that celebrated one of it’s most popular attractions, a Royal Bengal Tiger.
The iconic tiger logo brings together the prestigious, historical backstory of the brand with a fresh, modern feel that truly encapsulates the character of Shroton Fair Gin.
Fantastic, very happy with everything! 10/10