Activate Outdoors operate three activities centres in Dorset & Hampshire. Each centre strives to offer genuine outdoor experiences, connecting people to the landscape.
Logo & website design for outdoors centres
- Visual identity
- Logo design
-
Website design
- Signage
Activate Outdoors were operating three well established and successful outdoors centres, but their branding and web presence was lacking. They came to us seeking a fresh identity and new websites that would get across the wonderful locations that they operate in and the tangible experiences that they offer.
Each centre has it’s own unique characteristics and feel, whilst operating with the common ethos of the Activate Outdoors brand. This needed to be reflected in the design work, with the logos and website designs all having their own feel whilst retaining a common identity.
We created a new series of logos with a bold typeface that would be easily legible from a distance on signage, vehicle graphics and team uniforms. Each centre has it’s own colour scheme inspired by elements from their unique locations.
The websites feature lots of vibrant imagery to excite. Extensive amount of content and detail was simplified and presented in a way that makes it easy for viewers to get to the information that they need.
As outdoors enthusiasts ourselves, it was a pleasure to work on this project.
We tasked them to create a brand image and three websites for three outdoor centres. They created a brand that both connects the three websites and also enables each outdoor centre to be unique and personal to its customers. Good Design Works spent time understanding what we wanted and delivered a brilliant product for us.
