Après Provenceis a classic Provence rosé, made from Grenache Noir, Cinsault, and Syrah.
It was created by four friends from the seaside town of Sandbanks, united by a shared love of adventure, movement and social connection. Their goal was to redefine rosé, moving beyond traditional stereotypes, to create something truly modern and, above all, effortlessly enjoyable from the first glass to the last pour.
Website design for Après Provence
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Website design
- Ecommerce Design
- Custom product page
- Landing video page
For Après, the brief was clear: to showcase the disruptive rosé brand and tell its story in a bold, lifestyle-led way.
The website needed to be high-energy and fun, showcasing their rebellious, stereotype-challenging imagery while positioning the brand as the go-to rosé for social, high-energy occasions.
The shop experience was just as important as the brand storytelling. We designed a fully custom product page that allows customers to purchase the rosé as a single bottle or by the case, while also introducing flexible subscription options to encourage repeat purchases.
Every detail was considered to create a seamless, intuitive path to checkout, removing friction and keeping the experience fast and enjoyable.
